Pouch Packaging Design

Pouch Packaging Design Trends In 2023

In recent years pouch packaging design trends have been leaning heavily towards being environmentally friendly. What that means is that packaging design no longer needs to be just durable, but it needs to be durable, recyclable and safe for the environment.  In Australia especially, thanks to recent years and government policies there is a huge demand for eco-friendly packaging.

Pouch packaging bags are demanded by consumers to have as little effect on the environment as possible. So how do you design packaging which is eco-friendly yet in tune with the 2023 design?

In this article, we are going to cover pouch packaging design trends, their environmental impact, and how Primepac is moving to environmentally friendly packaging designs!

ECO friendly design

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Minimalism packaging design

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Nature inspired design

Transparent packaging design

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Your Pouch packaging design has 7 seconds to win or lose

Based on on-shelf visibility, it takes about 7 seconds for a customer to make a purchase decision. In a normal supermarket, your package design is in a constant battle with around 40,000 different products. A consumer makes a decision within 7 seconds of viewing your product. In other words, your product packaging design has to make an impression within that timeframe to create a sale.

Pouch packaging is used everywhere in our lives, yet as we all know that has caused countless news stories. Stories of pollution causing the Australian government to take action against one of the biggest culprits of environmental pollution. One of those areas is the plastic packaging in the sea and causing serious marine pollution to our beautiful oceans.

Thus, in 2023, and coming decades the pressure is on designers, manufacturers, and consumers to promote more eco-friendly concepts into pouch packaging design. When eco-friendly and fashion collide, it will bring people a new concept of pouch packaging design trends.

(Check our products here: Stand-up Pouch, Spout Pouch, Valve Pouch, Shaped Pouch, Retort Pouch)

a white stand-up-pouch with Primepac Logo

Pouch Packaging Design Trends In 2023

ECO Friendly Packaging Design

eco friendly design- blog 1 primepac
The adverse climate and environmental changes around us have forced us to adopt sustainable packaging designs.
Eco-friendly products have become a MUST this year and their influence will no doubt become bigger and bigger must in 2023 and beyond 2023. With the Australian Government’s new policy on plastic bans, PrimePac is adopting more and more 100% recyclable materials in packaging.
Primepac is using more sustainable materials such as seaweed packaging, corn starch, recycled paper, air pillows, and corrugated packaging.
Thus, PrimePac is going to apply environmentally friendly materials in composite packaging and pp woven packaging to help protect the environment and help cause a new pouch packaging design trend in 2023.
Pouch Packaging Design Trends In 2023

Nature Inspired

nature inspire - blog 1 primepac

2023 people are getting closer to nature and expect packaging design to be associated with soft and pastel colors. The pouch packaging design trends will be bright, loud, and vibrant shades associated with nature. Along with design concepts showing more organic shades.

Customers will create a “feeling of belonging” for brands with a common goal of ecological welfare and will look for brands that highlight shades of nature.

We’ve moved beyond the era when the beautiful design was enough to sell a product. Consumers are more aware and they are looking for a more complete experience for the brand. So brands need to be more innovative than ever before when developing new packaging and finding the right balance between function and inspiration.

One thing to keep in mind is to align the brand strategy with the packaging design. Brand commitment and experience must be reflected in packaging design and at all touchpoints to the consumer. It’s a very important piece of work, and sometimes it can go off track.

The retro design has nostalgic value. They evoke happy moods and memories of simpler times. The term “year” refers to any design or indication of the passage of time. It could be a single era or a combination of eras. The emotions inspired by such designs were not just attractive to the people of the time. They also appeal to millennials, who may never have lived through that period.

Pouch Packaging Design Trends In 2023

Minimalism Packaging Design

minimalist design - blog 1 Primepac

Today’s consumers are well educated. We’re not talking about advanced degrees. In a word: the Internet. This means we’re all used to doing the research before we buy; It seems like it’s hard to stay informed, especially when it comes to purchasing decisions. Even on an impulse purchase, people will still read labels, so it’s easy for them: simple, neat, clear labels and packaging. Here are some considerations about impulse buying: OnePoll’s recent survey of US adults on SlickDeals asked respondents about impulse buying behavior; 71% of respondents said food and groceries were the most popular unplanned items to add to their shopping carts. Make your products ready for their impulses! As an added benefit, simplicity often reduces packaging costs.

In 2023, luxury products will gain more attention through a strong emphasis on eco-friendly, fuller models, focusing on exquisitely patterned products, and more emphasis on product quality.
When people buy a new quality product or brand, they tend to analyze the detail a lot more before the final purchase; therefore, based on current trends a minimalist package design will generate more demand.

Sustainable packaging is a hot topic at the moment, but sustainable development means different things to different people. There is no fixed industry definition, and the term can refer to anything from recyclable packaging to sustainable sourcing to sustainable corporate programs.

Pouch Packaging Design Trends In 2023

Shape Window Design

shape window design- blog 1 primepac

Today, due to digitalization, consumers are eager to understand each product and its perceived value. The pocket window helps the consumer to visually browse the actual products and strengthen their trust and confidence in the brand. Shaped window designs are set to boom in 2023 as brands will start using them as a cost-effective promotional tool.

While bag-carrying requirements are still very important in packaging design, there is now a targeted focus on making them as simple and clean as possible. It’s a delicate balance to display the health claims that customers want to know about without compromising the design. The brand of the product always needed to be included in the package, but that wasn’t the point in the past. For brands, simplifying and highlighting some of the most important in-package certifications can bring clarity to consumers in a crowded retail environment.

This kind of packaging will gain a competitive advantage because customers can experience and see the product directly. This in turn will build a better connection for the brand and increase the chance of final purchase. In the coming year, brands will focus on experimenting with layered design and transparency.

Pouch Packaging Design Trends In 2023

Illustration and doddle art

llustration and doddle art

2023 will focus on conveying brand stories through the effective use of illustration and graffiti art. The evolution of flat illustrations will appear in simplified shapes, creating eye-catching colors, and focusing on more readable text, in turn making the design look clear and legible.

Graffiti art in 2023 will focus on adding splashes of interesting elements, a great way to inspire your work with new and innovative ideas. It will combine child-style graffiti and expressive illustrations to express form through packaging design.

Pouch Packaging Design Trends In 2023

Innovate shape design

innovate shape design - blog 1 Primepac

“70% of consumers find the color, graphics, and shapes to be the most attractive aspects of packaging”.  Packaging shape is also essential in packaging design in making the product more attractive. 2023 will be a year of structural improvement of products using innovative strategies. Product shape design will include the entire product development process from the initial stage to manufacturing.

No need to passively plan a sustainable future for industrial packaging. A good way to stay forward-thinking is to keep track of where packaging trends (in this case, food and beverage packaging trends) are heading. Understanding consumer perceptions are just as important for B2B companies as it is for B2C companies — because many customer concerns overlap, and B2C trends strongly influence B2B initiatives.

Design ideas for different types of Pouch

  •  Stand Up Pouches
  •  Gusseted Pouches
  • Center spout  (Corner Spout )
  •  Pillow Pouches
  •  3 Side Seal Pouches
  •  customized-shape pouches

Stand up pouch

The Standup pouch has become one of the premier choices in pouch packaging due to its unique design.

It stands up on shelves, and it also helps manufacturers when they need to pack larger volumes of products into smaller packages.

Design ideas for different types of pouches usually involve printing complex graphics, resealable zipper closures, hang holes, and spouts.

Its size makes it ideal for tackling a variety of product categories such as food, pharmaceuticals, flavors and fragrances, pet foods, specialty products, and more.

The attractive packaging will add visual appeal and protection to any type of product inside.

Not to mention that it is cost-effective and provides exceptional shelf impact which will help your product stand out on the store shelf among dozens or even hundreds of other items competing for the customer’s attention.

Gusseted Pouches

Gusseted pouches are a type of pouch packaging that utilize the strength and convenience of flat-bottom pouches with side panels.

This pouch style is incredibly versatile and offers a range of design ideas to accommodate a variety of products.

With vivid printing options, unique shapes and sizes, tamper-evident features, and green materials available, gusseted pouches cover all types of product needs from food and snacks to pet care products and more.

Gusseted pouches offer convenience for both manufacturers and consumers alike due to their snug fit when packed with products and easy-standing display on store shelves.

Designers wishing to use gusseted pouch packaging can be sure the pouch will stand out at trade shows or on store shelves, both beckoning customers in with rich colors, clever messaging, and attractive designs.

A GussA Gusset Pouch with “full armor” on its surface et Pouch with printed surface

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Center spout  (Corner Spout )

one of the many pouch packaging designs – is a unique design solution for a variety of product packaging needs.

The spout is placed in the middle of the pouch, which makes it extremely versatile and easy to use.

Designers have innovated multiple ideas around this feature, making it suitable for anything from beverages and soups to pet food and condiments.

The flexible design allows customers to select different types of material based on their desired application, such as thicker materials if they need additional insulation or lighter materials if they want something more portable.

Consumers benefit from products containing the center spout because it makes them easier to use and store, ultimately increasing their satisfaction with the product.

With a skilled team at your disposal that can customize each order for you, the Center Spout pouches are an ideal selection for companies looking to provide users with simplicity and convenience when handling their products.

Two Pouch packagings with different spout position, one in the corner, andother on the center

Pillow Pouches

Pillow Pouches are an eye-catching packaging idea that can be used to display a range of products.

They are versatile solutions, offering various design possibilities to suit different product needs.

Design features such as resealable closures or die-cut windows can be added to increase their effectiveness as a marketing tool.

Pillow Pouches come in various sizes, materials, and shapes that are suitable for confectionery snacks, cosmetics, and medical products.

You can even customize them with brand colors, logos, and messaging to create a personalized feel and drive consumer engagement.

This pouch packaging can truly have an impactful presence on the shelf, making it the perfect solution for multiple types of retail products requiring unique presentation ideas.

two pillow pouches in blank surface

3 Side seal pouch

The Three Side Seal Pouch is one of the most convenient and reliable types of pouch packaging on the market.

This type of pouch offers several advantages such as an easy-to-use opening resealable closure, minimal material usage, and a wide range of attractive design ideas to meet different customer needs.

It features a co-extruded construction composed of 3 welded layers that lend it superior strength and allow special features like grip closure notches at the end.

Its tight seals guarantee product freshness while its streamlined design ensures maximum space savings when stacked.

This also ensures cost expenditure related to shipping weight is reduced significantly which in turn reduces overall costs.

Finally, with its excellent range of custom designs, it can be easily adapted to suit different product requirements for any application.

3-sided-Seal-pouch for pet food

Customized pouch

Our customized pouch packaging is a great way to make your product stand out from the competition.

With our design ideas, you’ll be able to choose from different types of pouches – from foil and plastic to paper and more.

Each pouch will be tailored to fit your specific needs, whether your product requires protection or visibility in the marketplace.

Our thoughtful design processes create a high-quality pouch optimized for the perfect balance of form and function.

Our experienced team is available for any questions you may have about our custom pouch packaging solution, so contact us today for more information!

customized shape pouch for japanese food packaging

Factors about Trends in Packaging customized design

Where your product will be shown?

If your product needs to be displayed in a retail environment, the choice of how to package it should not be taken lightly.

Standup pouches offer an attractive and highly convenient solution, allowing your product to stand out from the others on display.

These are also highly appropriate for products with multiple servings since the contents can stay fresh and secure even after the initial use.

With plenty of customization options ranging from vibrant colors to attractive designs and materials, there is a wide array of choices that enable you to find one to match the unique requirements of your product.

Ultimately, standup pouch packaging offers the opportunity to ensure that customers see your product in its best light while storing them in a secure manner.

Eco-friendly and reusable?

Deciding how to best package your product can be tricky, and a difficult balance of factors must be taken into account.

If you’re looking for pouch packaging that is both attractive and convenient, choosing a grip-seal closure feature may be the perfect option.

Not only are they user-friendly and economical, but they can also make your product reusable by allowing you to effectively repackage and reseal with minimal effort.

ECO-friendly packaging for cosmetics - packaging in our life

The product you want to Pack

With a wide variety of sizes and materials to choose from, it can be hard to know where to start.

There are certain factors you should consider when making this vital decision – what kind of product will be packed in the pouches?

How well does it have to protect the product?

How long do you need it to preserve the contents? Once you have these questions answered for yourself, then comes the tricky part – choosing pouch materials and sizes that best meet your needs.

Different materials provide different levels of protection and barrier properties against moisture, air, and temperature, which is essential for effective product preservation.

Consider also the shape and size of the container or pouch itself – is it easy for consumers to access the contents or too big or small for its application?

Investing some time into choosing the right pouch and material now pays off in saved costs down the road.


In 2023 the new packaging design trend is full of charming combinations of shadows, retro styles, line art, graffiti, and most importantly eco-friendly.  With the Australian government’s latest policies and changes in consumer habits, you need someone on the frontline who is able to provide and design the latest eco-friendly 2023 trends.  Contact PrimePac today to learn more about what we can do for you!